Our Analytics Services
From one-off income reports to fully customised modeling and ongoing advisory support — everything we deliver is built on transparent, privacy-compliant population income data.
Income Data, Tailored to Your Decisions
Every organisation asks different questions of income data. A retailer planning store locations needs purchasing power by catchment area. A public body designing grant programmes needs distribution and inequality metrics. An investor screening markets needs comparable figures across regions.
Our services are built around these real decision points. We combine national census records, government labour statistics and administrative sources with proprietary modeling to produce estimates that are clearly documented, consistently sourced and ready to use.
- Estimates down to census tract and postal code level
- Reference year and methodology stated on every report
- Delivery in Excel, CSV, PDF or interactive dashboard formats
- Free sample report for one region before you commit
Core Services
Four service lines covering the full journey from raw population data to decisions you can defend.
Income Distribution Analysis
Detailed breakdowns of how income is spread across a population — not just averages.
- Percentile and decile breakdowns
- Median and mean household income
- Inequality metrics (Gini, ratios)
- Custom demographic segments
Geo Income Mapping
See where purchasing power actually sits, down to the neighbourhood level.
- Median income by postal code
- Purchasing power heatmaps
- Site catchment profiling
- Interactive web dashboards
Custom Data Modeling
Bespoke estimation models built around your geography and business questions.
- Small-area income estimation
- Multi-country comparisons
- Segment-level projections
- API or scheduled data feeds
Ongoing Advisory Support
A dedicated analyst who knows your data and your goals, available when you need clarity.
- Quarterly data refreshes
- Interpretation briefings
- Priority turnaround times
- Methodology consultation
How a Project Works
A clear four-step process so you always know what happens next and when.
Scoping Call
A 30-minute conversation to understand your geography, segments and the decision the data needs to support.
Proposal & Sample
You receive a fixed-scope proposal with pricing, timeline, and a free sample report for one region of your choice.
Analysis & QA
We build the dataset, run quality checks against published benchmarks, and document every source and assumption.
Delivery & Briefing
Final files arrive in your preferred format, with a walkthrough call so your team can use the findings with confidence.
Who We Work With
Income data answers different questions in different sectors — these are the clients we serve most often.
Retail & FMCG
Store location planning, catchment purchasing power and pricing tiers.
Real Estate
Affordability analysis, rental benchmarks and development site screening.
Public Sector
Grant targeting, regional policy evaluation and inequality monitoring.
Marketing & Media
Audience segmentation and media planning by income profile.
Finance & Investment
Market screening, credit geography and portfolio-level income trends.
Research & Academia
Licensed datasets and methodological support for academic studies.
Engagement Options
Indicative starting points. Every proposal is fixed-scope and fixed-price after your scoping call — no surprises.
Standard Report
Single region, delivered in 5–10 business days
- One region or metro area
- Income distribution and percentiles
- Key demographic splits
- PDF report + Excel data tables
- Reference year clearly stated
Custom Project
Tailored scope, typically 2–4 weeks
- Multiple regions or countries
- Custom segments and cutoffs
- Small-area / postal code estimates
- Interactive dashboard included
- Methodology walkthrough call
- 90 days of follow-up support
Advisory Retainer
Ongoing partnership, monthly rolling
- Quarterly data refreshes
- Dedicated named analyst
- Priority turnaround on requests
- Interpretation briefings
- Unlimited methodology queries
Service FAQs
Which geographies can you cover?
We cover all of Ireland in full detail, plus 15 European countries through harmonised national sources. For multi-country projects we align definitions so figures are genuinely comparable rather than simply placed side by side.
What formats do you deliver in?
Standard deliverables include PDF reports and Excel/CSV data tables. Custom projects can include interactive dashboards, shapefiles for GIS teams, or automated data feeds delivered to your systems.
How is your pricing structured?
Every project is quoted as a fixed price after a scoping call, so the figure in your proposal is the figure on your invoice. Retainers are billed monthly and can be paused or cancelled with 30 days' notice.
Can we license the underlying data for our own use?
Yes. Reports include usage rights for internal purposes by default, and extended licences covering redistribution, embedding in client-facing tools or academic publication are available on request.
Is the data compliant with privacy regulations?
All data is aggregated and anonymised in accordance with GDPR, CCPA and applicable national statistics laws before delivery. Our methodology page explains exactly how sources are combined and protected.
What if the scope changes mid-project?
Small adjustments within the agreed geography and segment definitions are handled at no extra cost. Larger changes are quoted separately before any additional work begins — you approve anything that affects price or timeline.
Request Your Free Sample
Tell us which region or question you're working on and we'll send a free sample report for one area of your choice — no obligation, so you can judge the data quality and format first.